Free guide
Email follow-up sequence for small business
You do not need a marketing platform to stop losing enquiries. You need a short, repeatable email sequence that runs while you are on site or in meetings.
What a good sequence looks like
- Touch 1 (minutes) - thank them, one question, plain text. Proves a human business is on the other end.
- Touch 2 (~2 days) - gentle bump; offer a single reply path (e.g. “reply YES for an outline”).
- Touch 3 (~5 days) - close the loop; no guilt, door left open.
That rhythm works for form leads, DMs turned into email, and “call me back” requests you log in a Google Sheet. Quotes need a parallel track - see the day 2 / 5 / 10 quote chase.
Why automate with n8n
Spreadsheets and reminders fail when you get busy. n8n holds the timing: webhook in → wait nodes → email out. You keep the copy; the workflow keeps the cadence.
- Runs on n8n Cloud or self-hosted
- No monthly kit fee - one-time importable workflows
- SETUP guide covers credentials, test mode, and go-live checklist