Free guide
Follow up unpaid quotes without nagging
You sent a quote. They went quiet. In UK small businesses that usually means “still thinking” or “buried in email” - not a hard no. A short, timed chase recovers revenue you already priced.
When a quote counts as “unpaid”
- Sent, no reply - most common; needs a polite nudge.
- Verbal yes, no deposit - confirm scope and payment link in writing.
- Approved, invoice ignored - separate from pre-sale quote chase; still use fixed touchpoints.
This guide focuses on the first case: quotes that never got a clear answer. For the exact day 2 / 5 / 10 rhythm, see the quote chase guide.
What UK customers respond to
- Day 2 - “Did the quote land? One line on what you’d change is enough.”
- Day 5 - offer a smaller phase, different start date, or payment split (common for VAT-registered B2B buyers waiting on cash flow).
- Day 10 - assume timing isn’t right; pause the sequence and log them for a quarterly check-in.
Keep each email under 120 words. Sign off with a real name - sole traders and micro-teams win on trust, not corporate tone.
Stop relying on memory
Calendar reminders fail when you’re on site or in back-to-back calls. Trigger the chase when the quote is sent: webhook or CRM event → wait nodes → three emails. That’s pack 2 in the Autopilot Kit (n8n import + SETUP.md).